We're midway through the Apollo Camp event here at the Adobe office in San Francisco. The level of customer interest is high. It's a very high-energy event, in spite of the late hour on a (mostly) work day.
It's great to see real-time blog posts popping up during the event. Ryan Stewart, Renaun Erickson, Josh Tynjala, Lee Brimelow, Mims Wright and others have already published posted great descriptions of the lead up to the event, the early talks (including Kevin Lynch's keynote), and of course the schwag. (It's great to see the the Apollo for Adobe Flex Developers Pocket Guide was part of the goodie bag. That way at least a few people will read it. :) )
Also, be sure and check out the Apollo Camp twitter account if you're online now. Attendees are posting frequent updates. The song titles in the headline on that page, by the way, are coming from a running version of Mike's music-playing Apollo app called Ascension. So you get to see what everyone is the hall is hearing as background music too.