At first I planned to rant about the way that Cadbury-Schweppes has tried to turn the benzene in soda controversy to their favor by releasing 7-Up Natural. (I wrote more about Benzene and Soda yesterday). Yet removing the offending chemicals from your formula is a very appropriate reponse. It obviously has marketing benefits for the company, and it removes another source of benzene from the supermarket shelves.
Cadbury-Schweppes removed (most) of the artificial ingredients from 7-Up, including sodium benzoate. So now they have no additional lawsuit potential from cancer-stricken customers who might one day try to sue.
There is some controversy about the claim that 7-Up is now "100% Natural" since they still use high-fructose corn syrup as a major ingredient.
Whether they took this step primarily to remove the benzene or primarily as a marketing ploy, the net effect is still quite positive. Let's hope the rest of the soft drink makers follow suit.